Weldbond is a classic Canadian brand, but it needed a refresh. The bottle was designed in a 1960’s aesthetic meant to invoke fond memories of a time when things were made right. The accompanying site was designed and built in record time and gave them a look, feel, and tone (thanks to the brilliant David Crichton) and 3D modelling meant there was no need for the expense or complication of product photography. Of note, the sample boards produced for in-store demonstration are getting stolen by customers. That’s how you know you’ve made it.