Mary Janigan is a former journalist who obtained a doctorate in Canadian history from York University in 2017. Her first history book, Let the Eastern Bastards Freeze in the Dark: The West Versus The Rest Since Confederation won the J. W. Dafoe Book prize in 2013, and it was a finalist for the Donner Book Prize. Naturally, when Mary asked me to lead the digital marketing plan for her most recent book, The Art of Sharing, I jumped at the opportunity, producing multiple executions in major markets around the world.