Medcan, a Canadian private healthcare pioneer, needed a fresh look. Collaborating with senior leadership, I rebranded Medcan, infusing purpose into the new logo. Thanks to the additional talents of Hayley Malcho, the new look took on a healthy life of its own.

A smartphone displaying health and wellness content in front of a blue and black background with Medcan clinic logos and branding.
A blue background with a digital overlay featuring a healthcare professional, text reading 'MEDCAN, LIVE WELL, FOR LIFE,' and images of people exercising and receiving healthcare.
Open magazine featuring a smiling elderly man in a red sports shirt, wearing headphones and a fitness tracker on his arm, with welcoming text about health and wellness.