Medcan is one of Canada’s original premier private health care providers, but their logo was starting to show its age. Working directly with the Chief Marketing Officer and the Founders, I rebranded Medcan and gave the new logo a purpose. The new look was then blown out and applied to dozens of communication pieces by the crazy-talented Hayley Malcho ranging from exterior signage to email templates to prescription pads. So the next time you're sitting on that crinkly paper and staring up at the Medcan logo, think of me. You’re welcome.